I’ve spent thirty years in fashion as an award-winning creative director, head designer, and founder. I’ve led, transformed,  built and even sold multiple companies across fashion, beauty, and lifestyle, including Original Penguin, HyperNatural, McGregor, Ralph Lauren, JCrew, and more.

Along the way I learned something that never showed up in the design studio: the biggest decisions in a collection aren’t about the clothes. They’re about what to back, how deep to buy, and when to let something go. Most founders make those calls with plenty of data and very little help turning it into an answer.

That’s why I built Ascotix.

What Ascotix does

Ascotix brings together a brand’s sales, margin, and inventory data, reads it against the market, and returns clear, ranked recommendations with certainty on what to reorder, how deep to buy, what to mark down, and where to hold back. Every recommendation shows the data, logic, and assumptions behind it.

How it’s different

• An operator-built method. The decision framework behind each recommendation comes from decades of building and running fashion brands.
• Built around your numbers. It works from your own data, not generic trend reports.
• Transparent by design. Ascotix shows its reasoning and is honest about uncertainty, with evidence and logic instead of guarantees.

Your data stays yours. Read-only access, confidential by default, and never sold.

Why “Ascotix”

An ascot is a classic piece, refined and a little regal, worn by people who know exactly what they’re doing. It’s also the name of a famous racecourse where fashion and the odds meet. That’s the place Ascotix aims to occupy: style with a certain view of the numbers.

Let’s talk

We’re working with a small group of founding clients. If you’re planning your next collection, BOOK A DECISION REVIEW  write to arkinschristian1974@gmail.com.

Christian Arkins

Founder | CEO, Ascotix